Hello! I’m Jolene and no, I wasn’t named after the song, but I love to think I was. Dolly Parton wrote a spellbinding melody that’s stood the test of time and I strive to do the same with the words I use for branded content storytelling.

I'm an editorial writer, content strategist and digital media professional skilled in trend reporting, digital content creation and consumer engagement.

At the heart of what I do and who I am, I am a storyteller and a writer. I thrive in using words, images, videos and social media to bring brands, products, people and messages to life.

I specialize in the beauty industry for B2B and B2C digital and print content writing, as well as communications materials for press and influencers. I worked as the senior editor for American Salon magazine (2012 -2014); brought a beauty brand’s blog to an ecomm site resulting in an average $80 order vaule per blog post; and I founded an Instagram account for the professional hair care community that I organically grew to 30K followers in nine months.

I'm also well-versed in the gift, home decor and luxury industries, at the trade level. And I proudly utilize my skills for animal welfare organizations and women’s empowerment groups.

As a writer and trend forecaster, I see the bigger picture and make things happen. I’m highly resourceful, detail-oriented and deadline-driven. I can craft an incrediblly beautiful story on any given topic— even a paper bag. Try me!

I invite you to get in touch to see how we can work together!

Jolene

jolene.turner@gmail.com